Business research : an informal guide (Record no. 48477)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a2200145Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260716043509.0 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | LRC 18.01.01 F239 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Farr, Rick C. |
| 245 ## - TITLE STATEMENT | |
| Title | Business research : an informal guide |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Crisp Pub. |
| Place of publication, distribution, etc. | Menlo ParkUS |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 112 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Explains the nature and scope of business research; discusses observation techniques; and shows how to craft and administer a survey. Suggests 5 steps for designing a questionnaire and provides a 5-step interviewing strategy beginning with constructing the interview and concluding with compiling the data and analysing the results. |
| 583 ## - ACTION NOTE | |
| Time/date of action | 8/7/03 |
| Action agent | TESSAH |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Monograph |
| Call number suffix | F239 |
| Call number prefix | LRC |
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