Using authenticity to achieve competitive advantage in medical tourism in the English-speaking Caribbean
Chambers, Donna
Using authenticity to achieve competitive advantage in medical tourism in the English-speaking Caribbean - 2008
Argues that, in order to achieve competitive advantage in the niche sector of medical tourism, the countries of the English-speaking Caribbean will need to focus on an interpretation of medical tourism as being about wellness, rejuvenation and healthy living.
Using authenticity to achieve competitive advantage in medical tourism in the English-speaking Caribbean - 2008
Argues that, in order to achieve competitive advantage in the niche sector of medical tourism, the countries of the English-speaking Caribbean will need to focus on an interpretation of medical tourism as being about wellness, rejuvenation and healthy living.