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Using authenticity to achieve competitive advantage in medical tourism in the English-speaking Caribbean

By:

Chambers, Donna

Material type: Text

TextPublication details: 2008Action note:

8/6/08 JOYD

Summary: Argues that, in order to achieve competitive advantage in the niche sector of medical tourism, the countries of the English-speaking Caribbean will need to focus on an interpretation of medical tourism as being about wellness, rejuvenation and healthy living.

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Argues that, in order to achieve competitive advantage in the niche sector of medical tourism, the countries of the English-speaking Caribbean will need to focus on an interpretation of medical tourism as being about wellness, rejuvenation and healthy living.

8/6/08 JOYD

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